How to Crush the Cold Email/DM Game

A small excerpt from my new book.

This is probably no longer a secret, as I haven't been shy about revealing it, but I landed my quarter-time role last year at a startup through an original cold DM to CEO (DM pasted below). Furthermore, I've utilised cold emails to network with founders, creators, developer advocates, community managers, and developers, and I have no shame or fear in doing so.

Example DM :

Actual DM:

Here are the two most important points to remember in order to master the art of cold emailing/DM.

• The most crucial thing is to know who you're cold emailing/DMing.

• Don't ask for something outright from the person you're emailing.

The greatest cold emails I've seen strike a delicate balance between providing enough information so the reader understands the core of what you're asking and not boring the reader with too many details or requests.

I honestly believe that if you are humble, helpful, and sincere, you may benefit from a cold email.

One of the best examples I've seen live on Twitter.

Daniel Vassallo @dvassallo

An email that worked. This is how it started:

P.S. This email is just a very small excerpt from my new book. It's available for pre-order and has already sold 90+ copies in 2 days.

See you next week for a more in-depth excerpt.

Cheers & Stay Awesome,

Ankur